Have you ever been to a presentation that bored you, so you looked around and saw people typing in their phones, or worse – chatting? I don’t know whom you were listening to, but I can be sure it was not a leader.
It is often said that a leader needs to be able to engage people in the stories of success and build a corporate culture with the support of such stories. One good example on how to do that, is the one Sharlyn Lauby, founder of HRbartender.com, shared with her readers.
Although her suggestions are meant for HR professionals, it very illustrative for all leaders, because the thing that leaders and HR professionals have in common is that they should communicate both facts and emotion related to business situations.
So, here are the components that make a compelling business story, according to Sharlyn:
- It has the metrics and numbers needed to justify your position.
- It includes an anecdote that makes it memorable.
- It’s communicated well.
Sharlyn reminds us that we need to tell the stories in an accurate and succinct manner. And don’t forget: the more comfortable you are; the more confident you sound.
To read the entire blog post visit: https://goo.gl/DqHQOu.